Rules, so the saying goes, were made to be broken. And sometimes that’s true. When you know “the rules”, breaking or subverting them can be a very powerful device.
Sometimes we don’t always know the rules. They’re so deeply-ingrained that we’d struggle to write them down.
They’re like breathing, blinking or avoiding “Mrs Brown’s Boys” when it’s on TV.
We do some things without even thinking about them.
And this is one of those rules. Follow it to succeed. Break it at your peril.
And perhaps waste some of your precious marketing budget.
(Scroll down to see the full image before proceeding… just in case!).
Chances are, unless the layout of this webpage altered your viewing dramatically, you followed the pattern outlined. Do you know why? Not sure I do. But it works. It’s a rule. And this is one you don’t want to break.