What are your competitors doing? How do they market themselves? What are their strengths? What are their weaknesses?
Any strategy or marketing campaign which doesn’t take your competition into account is one that will likely result in missed opportunities. And nobody wants that do they.
Look at your direct competitors. Indirect competitors. The up and coming disruptors. And even those companies who have faded or perhaps even disappeared.
Every one of them can educate you. Even if it’s a lesson in what not to do.
What corner of the market are they all missing? Is there some low-hanging fruit you can swiftly pick?
What do you think of when you think of them? Is there a lesson to be learned, or a differentiator you’ve missed?
Whilst your “personal” strategies are vital, they should always give consideration to what the competition are doing.