Today’s B2B buyers aren’t patient, they’re increasingly digital first and your website probably isn’t helping your sales.
- 94 per cent of B2B buyers conduct online research before purchasing — meaning your website isn’t optional
- 75 per cent of UK B2B decision-makers say website content significantly influences their purchasing decisions
- Over 70 per cent of buyers consume multiple content assets before engaging a salesperson, so first impressions matter
So why do so many manufacturers produce a website that looks more like a catalogue than a buying tool?
- “We manufacture precision parts”
- “Quality you can trust”
- “Best in class technology”
That’s fluff, not value.
Lead with the business outcomes you deliver, not buzzwords that your competitors could also say:
- “Reduce downtime by 27 per cent”
- “Improve throughput by 15 per cent”
Business impact, not capability jargon.