Too many b2b websites are still produced for a linear journey, which ignores the digital reality.
- 57 per cent of industrial buyers complete purchase decisions before speaking to sales
- SEO drives over half of all organic traffic to manufacturing sites
- Long-tail SEO remains the #1 traffic driver for industrial sites
If visitors – potential customers – are finding sites like yours (or more likely your competitors) through keyword searches that your site is ready for then you’re missing out.
- Keyword-optimised landing pages
- Assets tied to specific research stages
- Content mapped to buyer intent
Your website should have content with a clear intent, focused on the searches your customers will be using.
- “What is precision machining?”
- “Compare machining tolerances”
- “Case studies + ROI calculator”