This was originally posted 16 years ago. Opinions, facts and reality may have changed.
This may be a little “insider” for some people but if you have even a passing interest in marketing you should appreciate the jokes.
Brand guidelines are produced by marketing/ad agencies when they’ve done a re-brand for a company. As well as including information on how the logo should be used, they also contain information on official fonts, colours and an analysis of what the ‘brand’ means.
So, is Santa a brand? London-based agency Quietroom obviously thinks so. And this talented bunch of people has produced the requisite set of guidelines. Click here to download the PDF (88kb in size).