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Originally published 05/11/2010.

Sight versus sound

Note: With all the talk of Laurel v Yanny, it seemed relevant to post this again.

Now this is just plain weird. But I love stuff like this.

Without getting too ‘sales pitch’, it’s one of the reasons why I’m good at what I do: part-marketing guy, part-scientist, part-big kid.

From Wikipedia: “The McGurk effect is a perceptual phenomenon which demonstrates an interaction between hearing and vision in speech perception. It suggests that speech perception is multimodal, that is, that it involves information from more than one sensory modality. The McGurk effect is sometimes called the McGurk-MacDonald effect. It was first described in a paper by Harry McGurk and John MacDonald in 1976.”

The image at the top of this page is taken from here. All rights recognised and respected. Image may have been cropped to fit the available space.

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