Turn to the dark side… 3rd exit.

Pure genius – both as a saleable item and a viral marketing campaign.

Well, I’m proving the power of the latter with the YouTube video below… and if I had a Tom Tom I would definitely be buying this: turn by turn directions from the Dark Lord of the Sith himself, Darth Vader.

The “Big V” isn’t the only Star Wars-themed voice available; C-3PO is listed as “coming soon”, Yoda will follow in July and Han Solo in August.

Though the wisdom of a sat nav that speaks in riddles, like the little green fella has a tendency to do at times, might be questionable during the more tense moments of a car journey.

Anyway, enough of my yakking… this is hilarious.