September 14th, 2012
The article below is taken from a 1997 issue of “Business in Yorkshire” magazine, when we were all led to believe that technical armageddon awaited us in the year 2000. I’ve re-read it, made a couple of very minor alterations (the only copy I could find was my pre-subbed one, so I hope I’d have [...]
September 12th, 2011
It’s about engagement. Talking to people, encouraging them to think and say positive things about your company, your product, your brand. It’s about monitoring. Listening to what is being said, deciding whether it’s positive, negative or neutral. Watching the trends, recording the patterns, preparing answers and responding appropriately. It’s about crafting a message, steering opinion. [...]
June 14th, 2011
It’s funny really. I began my career as a writer. Both as a journalist and, after I crossed the floor, as a PR practitioner. Words were my bread and butter. I wrote, I subbed, I revised. Pulitzer Prizes were unlikely to come my way, unless awards were handed out for writing about industrial flooring, but [...]
November 30th, 2010
Every time I post a new blog entry, I also add a link to it on Facebook, on the premise that it doesn’t hurt to use all these different channels to tell people what I’m writing about. In response to my last post, a friend of mine commented that he didn’t know I used to [...]