Everything with the keyword digital marketing

The Flooring Show presentation

A couple of weeks ago I was asked to deliver a presentation at The Flooring Show in Harrogate on the subject of digital marketing. With such a broad subject area – and a relatively short period of time – I decided to do a brief overview of the concepts, provide food for thought for the [...]

People I’m not. No really, I’m not.

I’ve written before (notably here, here and here) about the confusion that reigns throughout the web about myself and a certain Formula 1 boss but, this time, I want to draw attention to other people I am most definitely not: despite what some people seem to think. Firstly, I am not the former editor of [...]

What are the tools of the digital marketing trade?

I met a digital marketing expert last week. Nice fella. Extremely friendly. Very sharp suit. We sat and chatted about this and that, he told me about some of the recent work he’d done and he certainly appeared to know what he was talking about. Then our conversation shifted to the subject of technology and [...]