Everything with the keyword blog

WikiLeaks: what brand owners could learn

I’m not going to argue about the rights and wrongs of what WikiLeaks is doing: at heart I’m a libertarian, so I believe in freedom of speech and expression. But I also recognise that there are “some” things that are best kept secret to protect the greater good. No, the pros and cons of what [...]

My secret life in Formula One

I think it’s time I came clean about my secret life. For too long I’ve pretended to be a digital marketing guy from Bradford, with a background in journalism and PR. And the lie had to come crashing down eventually. You see, I’m actually the boss of Mercedes Formula One team. For those of you [...]