Whatever your digital marketing needs, I can supply them.
My aim is always to work closely with clients, jointly devising strategies, developing digital products and delivering results - and sales.
I don't expect to understand every aspect of your business from day one — but I'm a good listener, a quick learner and have worked with almost every industry there is.
The nature of my work is such that I work with a wide variety of different specialists, so if you don't find the service you're looking for in my pages, let me know. Chances are, I'll know somebody who can help.
Web Production
Whether static or content managed, providing e-commerce or not, I follow six steps when working on either a new or replacement site:
- Discussion - what is the goal of the site? To sell off the page, promote a product, raise awareness or all three?
- Planning - who are the typical clients? What content do we need? What is the buying process?
- Wireframe - a content-free representation of the site (or key pages) to determine the generic 'look' of the site, allows us to concentrate on the functionality without the distraction of words or pictures, ensuring that key elements are perfectly-placed and the site will meet its requirements
- Design and Content - convert the plans into reality. The design process balances strong graphical design with ease of use, accessibility and search engine optimisation
- Testing - either internally or with a focus group to ensure the site performs as needed
- Live - the final step, sending the site live on the Internet and promoting its existence
At all stages, I work closely with the client to an agreed budget and within an agreed timetable, using tools such as Basecamp to make the process painless.
Strategy & Project Management
Whether developing a strategy from scratch or guiding an existing project to completion, I am happy and able to step in at any time.
- Digital strategy - either based on an existing marketing strategy, or developed from scratch to allow you to take advantage of digital marketing techniques
- Project management - co-ordinating the efforts of existing third-party suppliers or internal teams to ensure delivery on time and on budget
- Consultancy - combining my expertise in marketing, technology and good business practice to help guide you
Copywriting
My words inspire and influence. They excite, invigorate and refresh. They have impact. They sell.
Choosing the right words can mean the difference between success or failure and being able to write words that persuade people to alter their opinions, beliefs or shopping habits is a skill.
With many years as a professional journalist, PR practitioner and copywriter for promotional material, I have the experience to deliver the right editorial copy for your project.
If the job requires it, I can furnish clients with communiqués of dazzling verbosity and loquacity.
Or turn a complicated concept into easily digestible morsels.
It's a horses for courses thing.
Social Media & PR
Traditional PR typically places a journalist between a brand and its consumers - social media removes that 'barrier', allowing brands to communicate direct with their public.
Traditional PR isn't dead but it's only half the story. Because of my experience in journalism, PR, marketing and technology, I am able to advise clients about all aspects of online PR and provide them with the tools to take advantage of them.
- Multimedia Press Releases - combines text with audio and video elements, hyperlinks to relevant supporting material etc. to create the 21st century successor to the paper-based press release
- SEO PR - uses the tricks of search engine optimisation and applies them to press releases to make them more visible online
- Online press offices - are an effective online information portal that provides journalists with the information they require 24/7. I can specify and/or build one for you and your company
- Blogs - improve the two-way conversation with customers (existing, potential and lapsed) and help increase traffic to your site
- Podcasts and Internet TV - see Audio Visual Production for more information
Training & Presentations
Mainly, I talk about digital media - podcasting, blogs, social networks and the like - but I've also produced and delivered courses in PR and journalism.
The digital media seminars and training cover the technology and culture of our digital world, as well as providing practical help and tips.
- Plain English - Yes there's some jargon (such is the nature of any topic) but it's explained in a way that makes the concepts easy to understand.
- Practical examples - I don't just discuss new technology, I show it in action, with real-life examples of how it can be used to improve your business.
- Tailored - I don't deliver the same presentation or training programme twice. The content is dictated by your specific requirements and interests.
- Interactive - audience participation and questions throughout are positively-encouraged.
- Passion - Technology in and off itself is dull. But what you can do with it? The possibilities are endless. My passion isn't for boxes, it's for what the boxes allow us to do.
Audio Visual Production
With broadband almost as common as running water in homes and offices, the Internet is coming into its own as a highly-effective audio/visual distribution channel.
With the right content and the right delivery methods, companies can quickly and easily engage with their audiences - in their homes and on the move.
Internet TV and podcasting are all about delivering content people want, using a medium they have easy access to and in a format they can use.
Unlike traditional broadcasting which throws out content in the hope that somebody will like it, technology allows us to narrowcast - carefully-targeting people with a genuine interest in what you have to say.
And, with the concept of time-shifting firmly-established, all your content exists in the cloud, for people to enjoy when their busy lifestyles allow.
With experience in journalism, PR, audio-visual production and technology, I can provide you with everything you need to begin broadcasting to your customers - old, new and potential - and create increased engagement with your brand.
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