Well the big pitch has been and gone, and we’re now in the agonising period known as “waiting to hear”.
Could we have done any more? I doubt it. The ideas were strong, the research and facts to back them up were solid. And, if I do say so myself, we pitched the ideas extremely well.
The potential new client seemed to like what they heard, making appropriate noises and nodding/smiling in all the right places. But, at the end of the day, you can never be sure if what you propose is what they’re looking for.
At the end of the day, clients (including potential ones) are human like the rest of us (no, honest they are). And, like the rest of us, they don’t always know what they’re looking for, But they know it when they see it.
Doing a big PR pitch has been a refreshing change for me. PR and journalism are a former life most of the time but, as with most things, handy skills to have in your personal toolkit.
My role was meant to be adding a ‘digital flavour’ to the traditional PR ideas but, me being me, I got involved in all aspects – indeed that was one of the strengths of the pitch, the way that online and offline PR were inseperable. It wasn’t an either/or choice any more. If you ignored online, then you were pretty much wasting your time.
Did they agree? Did they like us? Only time will tell (and hopefully not too much more of it!)