What Apple didn’t launch yesterday

January 7th, 2009

closeThis story was published 1 year 8 months 1 day ago - and there is loads of new stuff to view on this blog. Not saying the story will not be interesting (of course it is) but there is a wealth of new material available from the blog home page.

So yesterday was Apple’s first public announcement of 2009: the annual MacWorld Expo keynote. This is the company’s launch for its new mainly consumer-based products (The Worldwide Developers’ Conference in the summer is for the more hard-core user) and saw new versions of iLife and iWork, the planned removal of all DRM on iTunes and, er, not much else really.

There was no new Mac mini, no new iMac and nothing about the fabled “MacBook netbook” to capitalise on the growth in these mini laptops.

(Anybody who thinks Apple will launch a cheap, sub-£600 laptop really doesn’t understand the company).

The one truly bright-spot for me was the final arrival of the 17″ MacBook Pro, which subject to prevailing market conditions I hope to use to replace my aging G5 PowerMac as my main machine. Can anyone spare me £2,300?

Anyway… as usual The Onion has the real scoop, highlighting the product we all wanted Apple to announce yesterday. Honest.