It used to be easy defining “the media”: it was the TV, the radio, newspapers and magazines. Usually understood, easily-reached. And professional.
But the landscape’s changed – what is “the media” in 2010? Anybody can be a writer, a journalist, a reporter, a news anchor. They may not be listened to by anybody but it’s possible through blogs, podcasts and sites such as Facebook to broadcast (or narrowcast) to anybody.
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