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Thursday, September 2nd, 2010
When done well, interactive advertising on the web is a wonderful thing. But, too often, it’s not. I talked last week about the Old Spice advert which has spawned a series of social media spin offs, well this new advert from Tippex ticks the social media and interactive boxes.
Give it a whirl… you won’t regret it.
Continue reading...
Tuesday, August 31st, 2010
Sometimes simple really is best.
See more minimal movie posters.
With thanks to my mate Chris Woolford of I Concur for the heads-up.
Saturday, August 28th, 2010
One of the great things about keeping in touch with American culture via my favourite podcasts is that I get to hear about things like this – which I doubt will ever reach the UK.
The advert’s caused a minor sensation and has been supported by a fantastic and well-thought out social media campaign. More than on that later.
In the meantime… enjoy 
Turn to the dark side… 3rd exit.
Wednesday, May 26th, 2010
Pure genius – both as a saleable item and a viral marketing campaign.
Well, I’m proving the power of the latter with the YouTube video below… and if I had a Tom Tom I would definitely be buying this: turn by turn directions from the Dark Lord of the Sith himself, Darth Vader.
