I'm a senior digital and offline marketing professional with extensive project management experience.
A strategic thinker - with a strong commercial focus - I've got experience across strategy & planning, journalism & PR, multimedia, design, social media, web development and copywriting.
This broad range of skills allows me to provide multi-tiered, cross-channel solutions; develop a 'big picture' strategy and then deliver against it.
I combine creativity with reality and am focused on delivering measurable results.
And I do all this whilst speaking plain English: using technical terms with technical people, and speaking commercial benefits to non-techies.
I'm an experienced team leader and project manager with a PRINCE2 Practitioner qualification and practical expertise in Agile & waterfall methodologies, used to working with internal and external teams to deliver against deadlines.
So, if you're looking for an skilled, passionate, creative, strategic and highly-experienced member of staff, say hello.
In a career spanning 25 years (I started young), I've worked in a wide variety of roles in media and marketing, gaining extensive, practical skills and experience along the way.
"Results orientated, radiates charisma and optimism, motivated towards getting results, energetic with quick reactions, able to handle variety and demanding assignments, good interpersonal skills, motivational, natural leader, influential, generous and empathetic..." - Thomas Personal Profile Analysis
My work and experience combines strategy, creativity and technology to deliver a broad range of marketing and promotional services.
20+ years experience: Web site, brochure & ad content, journalism for titles ranging from "The Independent" to "Lighting & Sound International" and PR for clients ranging from Toyota to FirstBus.
18+ years experience: Strategy and planning, including development of comprehensive marketing plans covering customer and competitor analysis, SWOT, messaging, budgeting, marketing mechanics and reporting mechanisms.
18+ years experience: Presentations and formal training sessions for a broad range of audiences on subjects ranging from media relations to online marketing, writing for the press to crisis management.
18+ years experience: Designed and developed sites for clients in industries such as media/marketing, oil & gas, security, photography, local government, charity, legal, training and hospitality/hotels.
Desktop, tablet and mobile-optimised, using either targeted code or responsive design.
9+ years experience: Created sites using bespoke and standard content management systems to deliver both e-commerce and user-updatable web sites for high street brands and industry specialists.
17+ years experience: From email marketing to search engine optimisation, affilate marketing to re-targeting, I've experience in all aspects of digital marketing, having undertaken both one-off projects and long-term consultancy for direct clients and providing digital expertise for larger agencies.
9+ years experience: Whether being used to connect with existing or potential customers, I have developed technology for user-generated content, produced original content for blogs and other social platforms, and created strategies to utilise social media for b2b and b2c companies, including working alongside PR specialists to expand their offline work online.
15+ years experience: From the filming & editing of focus groups and media training sessions to the creation of short promotional films, through to live streaming and the creation of promotional podcasts, I have the skills and experience in scriptwriting, presentation, recording, editing and broadcasting to deliver marketing messages, instructional videos and editorial content to specialist and general audiences.
7+ years experience: Using data from analytics, keyword analysis and heatmapping amongst others, I have worked with a number of clients to improve their conversion of visitors into customers through re-design, the production of effective landing pages, search engine optimisation and cart abandonment follow-up.
In the past I have... (amongst other things)
* I could tell you. But then I'd have to shoot you.
Born in Bradford sometime in the last century (let's just say, post-decimilisation), I was first paid to write at the age of 15 ("Yorkshire Post" in case you're interested) and haven't really stopped since.
Over the years, I moved into PR and marketing, worked freelance (initially in journalism and PR), taught myself how to design/build web sites, set-up and sold a marketing company, developed and expanded my skills & experience in digital marketing, worked at a senior level for some agencies, worked as a marketing/digital marketing consultant and... well, got here.
When I'm not working, I spend as much time as possible with my daughter, listen to music of all genres, make the occasional noise with my guitar, read anything and everything, enjoy both mainstream and art house cinema, a good pub quiz and receive a continued education courtesy of Radio 4 .
Clicking an image will open a video of the song or take you to Amazon.
If you're looking for a...
...or a similar role which will utilise my various skills, then please get in touch.
Site designed, built and copywritten by Ross Brown. © 2017
Photos in Holmfirth video released under Creative Commons or Public Domain (credits in order of appearance): Bryan Ledgard, Tim Green, Tim Green, Bryan Ledgard, Muffinn, athriftymrs.com, Huddersfield Exposed, Muffinn, Phil King, Bryan Ledgard, Bryan Ledgard and Purple Steph.
Photo of Holmfirth by Muffinn and released under Creative Commons.
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