Hi, I'm
Ross
And I'm looking for an interesting, an exciting, a fulfilling, a fascinating job.
Can you help?

I hate having my photograph taken, this was the best I could find.

About

I'm a senior digital and offline marketing professional with extensive project management experience.

A strategic thinker - with a strong commercial focus - I've got experience across planning, journalism & PR, multimedia, design, social media, web development and copywriting.

This broad range of skills allows me to provide multi-tiered, cross-channel solutions; develop a 'big picture' strategy and then deliver it.

I combine creativity with reality and am focused on delivering measurable results.

And I do all this whilst speaking plain English: using technical terms with technical people, and speaking commercial benefits to non-techies.

I'm an experienced manager, team leader and project leader with a PRINCE2 Practitioner qualification and practical expertise in Agile & waterfall methodologies, used to working with internal and external teams to deliver against deadlines.

So, if you're looking for a skilled, passionate, creative, strategic and highly-experienced member of staff, say hello.

Experience

In a career spanning 25 years (I started young), I've worked in a wide variety of roles in media and marketing, gaining extensive, practical skills and experience along the way.

"Results orientated, radiates charisma and optimism, motivated towards getting results, energetic with quick reactions, able to handle variety and demanding assignments, good interpersonal skills, motivational, natural leader, influential, generous and empathetic..." - Thomas Personal Profile Analysis

My work and experience combines strategy, creativity and technology to deliver a multitude of marketing and promotional services.

  • Copywriting, Journalism & PR
  • 20+ years experience: Web site, brochure & ad content, journalism for titles ranging from "The Independent" to "Lighting & Sound International" and PR for clients ranging from Toyota to FirstBus.

    Expertise in media relations, crisis management, media training, original & ghosted features, and magazine design/production (online and printed).

  • Traditional Marketing
  • 18+ years experience: Strategy and planning, including development of comprehensive marketing plans covering customer and competitor analysis, SWOT, messaging, budgeting, marketing mechanics and reporting mechanisms.

  • Project Management
  • 15+ years experience: From events to large web projects - and everything in between, using PRINCE2 or agile/waterfall methodologies, whichever is most-appropriate to the project.

  • Training
  • 18+ years experience: Presentations and formal training sessions for a broad range of audiences on subjects ranging from media relations to online marketing, writing for the press to crisis management.

  • Web Development
  • 18+ years experience: Designed and developed sites for clients in industries such as media/marketing, oil & gas, security, photography, local government, charity, legal, training and hospitality/hotels.

    Desktop, tablet and mobile-optimised, using either targeted code or responsive design.

    Also run a number of user-experience and stakeholder-testing sessions to influence and advise on works in progress.

  • E-commerce & CMS
  • 9+ years experience: Created sites using bespoke and standard content management systems to deliver both e-commerce and user-updatable web sites for high street brands and industry specialists.

    Highly-experienced in using/adapting WordPress to provide clients with effective and easy-to-update sites.

  • Digital Marketing
  • 17+ years experience: From email marketing to search engine optimisation, affilate marketing to re-targeting, I've experience in all aspects of digital marketing, having undertaken both one-off projects and long-term consultancy for direct clients and providing digital expertise for larger agencies.

    I use a variety of tools to ensure effectiveness such as segmentation, data analysis and influencer identification.

  • Social Media
  • 9+ years experience: Whether being used to connect with existing or potential customers, I have developed technology for user-generated content, produced original content for blogs and other social platforms, and created strategies to utilise social media for b2b and b2c companies, including working alongside PR specialists to expand their offline work online.

  • Audio & Video production
  • 15+ years experience: From the filming & editing of focus groups and media training sessions to the creation of short promotional films, through to live streaming and the creation of promotional podcasts, I have the skills and experience in scriptwriting, presentation, recording, editing and broadcasting to deliver marketing messages, instructional videos and editorial content to specialist and general audiences.

  • Conversion & Analytics
  • 7+ years experience: Using data from analytics, keyword analysis and heatmapping etc, I have worked with a number of clients - to increase their conversion of visitors into customers, create effective landing pages, improve search engine optimisation and reduce cart abandonment.

  • UX & Wireframing
  • 9+ years experience: For web sites and software, combining my expertise in development, design and user psychology to create easy-to-use, functional and efective user interfaces and web sites.

I did say on the photo above that I hate having my photo taken.

  • Bradford Council
  • Blacks Solicitors
  • Britsafe
  • Business Enterprise Fund
  • Comic Relief
  • CSV
  • DWP
  • Doncaster Council
  • The Drum
  • Energis
  • Huddersfield Town
  • Independent Newspapers
  • Jack Daniels
  • Kaleidoscope
  • Leeds City Council
  • Microsoft
  • Mirror Group Newspapers
  • National Coal Mining Museum
  • Netto
  • PLASA
  • Powerlite
  • Redhead International
  • Sidhil
  • Sleepmasters
  • Tata
  • Tate Oil
  • Toyota Industrial Equipment
  • Univar
  • Various Agencies *
  • Vonage

* I could tell you. But then I'd have to shoot you.

Where

I live on the outskirts of Holmfirth , West Yorkshire: famous for saucy postcards , an annual duck race duck and pensioners travelling down hills in bathtubs .

As well as being within easy commuting distance of Leeds, Bradford, Huddersfield, Wakefield, Halifax, Sheffield and Manchester, I also have a fully-equipped home office.

Just in case.

Where's Holmfirth then?

Me

I was first paid to write at the age of 15 ("Yorkshire Post" in case you're interested) and haven't really stopped since.

Over the years, I moved into PR and marketing, went freelance, taught myself how to design/build web sites, set-up and sold a marketing company, developed and expanded my skills & experience in digital marketing, worked at a senior level for some agencies, worked as a marketing/digital marketing consultant and... well, got here.

When I'm not working, I spend as much time as possible with my daughter, listen to of all genres, make the occasional noise with my guitar, anything and everything, enjoy both mainstream and art house , always a good pub quiz and receive a continued education courtesy of Radio 4 .

Clicking an image will open a video of the song or take you to Amazon.

Next steps

If you're looking for a...

  •    Marketing Manager
  •    Digital Director
  •    Website Manager
  •    Communications Manager
  •    Project Manager
  •    Marketing/Digital Consultant
  •    PR/Social Media Manager
  •    Magazine Editor

...or a similar role which will utilise my various skills, then please get in touch.

All fields are required. Thanks.

What would you like to discuss?

Could you provide some further details please. Thanks.

Credits

Site designed, built and copywritten by Ross Brown. © 2017

Photos in Holmfirth video released under Creative Commons or Public Domain (credits in order of appearance): Bryan Ledgard, Tim Green, Tim Green, Bryan Ledgard, Muffinn, athriftymrs.com, Huddersfield Exposed, Muffinn, Phil King, Bryan Ledgard, Bryan Ledgard and Purple Steph.

Photo of Holmfirth by Muffinn and released under Creative Commons.

Making a purchase using any of the Amazon links above will be done using my affiliate link: you won't pay a penny more and I'll make about a penny. #everylittlehelps

"If you want to survive out there, you've got to know where your towel is."